Wistia

What it does

Wistia is a video hosting platform built specifically for marketing teams rather than general video sharing, with analytics, A/B testing, and lead capture features layered directly into the player.

The standout feature worth flagging is Turnstile, an in-video email capture form that appears before, during, or after playback to gate content and collect a viewer's email without sending them to a separate landing page. It is a genuinely notable feature, and worth being upfront that it edges toward lead-capture territory, though the core product remains video hosting and analytics, not a CRM or funnel builder.

The catch is that Wistia's more advanced marketing automation, syncing engagement data

Who this helps

• A B2B marketing team that wants to see viewer-level engagement data (who watched, how far, when they dropped off) tied to specific leads

• A content team running A/B tests on video thumbnails or in-video calls to action to see what actually improves conversion

• A brand that wants to gate a webinar recording or gated resource behind an in-video email capture form

• Not a good fit for a team on a tight budget that wants CRM-connected automation included, since that functionality is a costly separate add-on rather than part of the base plan

Free tier:

See the vendor site for current free tier details.