Lumar (formerly Deepcrawl)
Enterprise-scale crawling and enterprise seotechnical auditai search visibilitytechnical SEO monitoring for huge sites
An enterprise-grade website crawling and technical SEO platform, rebranded from Deepcrawl, now also positioned around AI search visibility (GEO/AEO) tracking, aimed at large sites and enterprise SEO teams.
What it does
Continuous crawl monitoring for very large sites
Lumar (the rebrand of Deepcrawl) is a cloud-based site crawling and monitoring platform built for large, complex websites, think e-commerce catalogs, publishers, or enterprise sites with hundreds of thousands of pages. It crawls at scale, monitors technical health continuously, and integrates with log file and analytics data to catch crawl budget and indexation issues that smaller crawlers can miss.
It's used by in-house SEO teams at large companies and enterprise-focused agencies managing sites too large for desktop crawlers or self-serve tools to handle efficiently. Since the rebrand, Lumar has also added features to track visibility in AI-generated answers (AI Overviews, ChatGPT), positioning itself in the emerging GEO/AEO space.
The tradeoff is accessibility: Lumar is sales-led, enterprise-priced software with no public pricing or self-serve signup, making it a poor fit for small businesses, solo consultants, or anyone without an enterprise SEO budget.
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