Buffer

Affiliate program

pays 25% commission on new paying customers for 12 months, tracked via Dub, free to join.

What it does

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Buffer is a scheduling tool for social posts. Connect accounts (Instagram, Facebook, X, LinkedIn, TikTok, and a few others), write or paste captions, set times, and it publishes automatically.

It has stayed deliberately simpler than most competitors. The core product is a content queue, a shared calendar, basic engagement analytics, and an AI assistant for caption help. Scheduling is still the main reason people sign up.

The free plan connects up to 3 channels (8 total swaps allowed over the account's lifetime) and holds 10 queued posts per channel at a time, a rolling limit rather than a monthly cap.

Who this helps

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A solo creator or small business managing 2-3 accounts who wants scheduling without a learning curve.

Someone who tried a bloated all-in-one social suite and wants to go back to something lighter.

A small team that needs shared calendar visibility but not enterprise-grade reporting.

A budget-conscious marketer testing scheduling tools before committing to a paid platform.

Free tier:

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Yes — 3 connected channels, 10 queued posts per channel, no card required. Note: the free plan allows only 8 lifetime channel swaps across the entire account, so plan which channels you connect.