Whitespark
Citation building and local ranklocal seocitation buildinglocal rank tracking tracking from a long-time local SEO team
A local SEO tool set built around citation building and local rank tracking, run by a team with a long track record in local search, best fit for agencies and businesses doing hands-on local SEO work.
What it does
Citation building and geographic-grid rank tracking
Whitespark offers a set of local SEO tools including a local citation finder, a citation building service (done-for-you or DIY), and a local rank tracker that measures visibility across map-pack and organic local results by geographic grid. The company, founded by Darren Shaw, is also known for its annual Local Search Ranking Factors survey, which carries real credibility among local SEO practitioners.
It's typically used by local SEO specialists and agencies that need to build and clean up citation profiles for client businesses, and by businesses tracking their own local pack rankings across multiple search grid points rather than a single location.
Whitespark is narrowly focused on local SEO mechanics, citations and local rank tracking, and doesn't offer general keyword research, backlink analysis, or content tools, so it's typically used as a companion to a broader SEO or local marketing stack.
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