LiveRamp

What it does

LiveRamp connects a brand's first-party customer data to a persistent, privacy-safe identifier (RampID) that can be matched against publisher, retailer, and ad-platform data without exposing raw PII — the backbone use case for identity resolution and data clean room collaborations. It's the layer that lets a brand's CRM data "talk to" a retail media network's ad platform, for instance, without either party seeing the other's raw customer list. Pricing uses fungible usage tokens spendable across LiveRamp's product line, with matched profiles typically costing $0.50-$2.50 per thousand on top of setup and annual license fees — a genuinely complex cost structure that requires a real quote to understand.

Who this helps

You want your CRM data matched to publishers and ad platforms without exposing PII.

You run data clean room collaborations with partners.

You need a persistent, privacy-safe identifier for targeting.

You're a large brand activating first-party data across channels.