Faire

What it does

Faire is an online wholesale marketplace connecting independent brands with retailers. Brands list their product catalogs and set wholesale terms; retailers browse and order in bulk, often with net-60 payment terms and free returns on a first order with any given brand. Faire also runs in-person and virtual "Faire Markets" buying events. It's used heavily by boutique retail owners sourcing gift, home, beauty, and apparel goods, and by small manufacturers and makers trying to get into physical retail without cold-emailing store buyers one by one. Faire's differentiator versus a general marketplace is that it's wholesale-only and curates for independent, non-mass-market brands.

Who this helps

• Boutique or gift-shop owners looking to diversify their supplier base beyond one or two vendors

• Small product brands trying to land their first wholesale retail accounts

• E-commerce sellers who also want a physical-retail wholesale channel

• Marketing teams researching what's trending in a retail niche via Faire's discovery pages