
A veteran SEO suite for keyword tracking and audits, less trendy but still reliable for basics.
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Moz Pro is an all in one SEO platform built around three pillars: keyword research, rank tracking, and site auditing. It uses Moz's own Domain Authority and Page Authority scores, metrics the industry adopted so widely that competitors still reference them for comparison. The dashboard is built for tracking a handful of campaigns over time rather than one off deep dives.
The standout piece is the site audit crawler paired with the MozBar browser extension, which lets you check authority scores and on page issues while browsing any site, competitor or otherwise. Moz has also added AI powered keyword suggestions and an AI Visibility feature, still in beta, that tracks brand mentions in AI answ
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• An agency that wants one dashboard for basic rank tracking across a handful of retainer clients
• A solo SEO consultant who wants domain authority scores clients already recognize by name
• A small business owner running their first structured site audit without hiring an SEO firm
• A content team that wants lightweight AI keyword suggestions without paying for a full research suite
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See the vendor site for current free tier details.
Pricing
Free trial
Difficulty
Intermediate
Our coverage
Listed
Listed for completeness, not yet reviewed.
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