Northbeam

What it does

Northbeam is an attribution platform built for ecommerce and DTC brands that need to know which ad channels actually drive revenue, beyond what Meta or Google's own dashboards claim. It pulls spend and conversion data from multiple platforms and applies its own modeling to assign credit across the customer journey.

The standout is blending multi touch attribution with marketing mix modeling, so it tries to answer both which specific ad touched a customer and how much revenue would be lost if a channel were cut entirely. That second question matters a lot once a finance team starts scrutinizing ad budgets.

The catch is that Northbeam's own materials say the models need meaningful spend, gener

Who this helps

• A Shopify or DTC brand spending $50,000 or more a month across Meta, Google, and TikTok that wants one attribution source everyone trusts

• A performance marketing agency managing several large ad accounts that needs to prove channel level ROI to clients

• A finance lead who wants attribution numbers independent of what each ad platform self reports

• A brand about to reallocate a large ad budget that wants modeling on the impact of cutting a channel

Free tier:

See the vendor site for current free tier details.