AdRoll

What it does

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AdRoll is a retargeting and programmatic advertising platform that follows visitors who left a site without converting and brings them back with display ads, social ads, and email. It also handles prospecting to find new audiences that resemble existing customers.

What sets it apart from running retargeting directly inside Meta or Google is that it manages the same audience and creative across multiple channels from one dashboard, so a visitor who does not convert gets followed across display networks, Facebook and Instagram, and email without separate setup in each platform.

The pricing structure is layered and not fully transparent. There is no flat platform fee on the self serve plan, but

Who this helps

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• An ecommerce store that wants to retarget cart abandoners across display, social, and email from one place

• A marketer running prospecting campaigns to reach lookalike audiences beyond a single ad platform

• A small business that wants to start retargeting without an upfront platform subscription fee

• A brand that wants one dashboard managing retargeting creative and audiences across channels instead of rebuilding it separately in each

Free tier:

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See the vendor site for current free tier details.