Statcounter

What it does

Statcounter is a cloud-based web analytics platform tracking website traffic, visitor locations, engagement metrics, browser and device data, and an activity feed of recent visits. It generates customizable daily, weekly, or monthly email reports and includes click fraud detection, alerting site owners when paid traffic from networks like Google, Facebook, or Twitter shows signs of fraudulent clicks eating into ad budgets.

Who this helps

You want simple website traffic analytics.

You track visitor locations, devices, and engagement.

You want a long-running, straightforward tool.

You run a small site.