A clean, well-reviewed loyalty program builder, but VIP tiers and API access are reserved for the top two pricing tiers, so the free and entry plans only show a taste of what the program can do.
What it does
Smile.io is a Shopify-native customer loyalty and rewards platform offering points, VIP tiers, and referral tracking, run by Smile, Inc. and recognized with Shopify's 2026 Build Award.
The standout is having referrals built into the same dashboard as points and VIP tiers, letting a merchant run all three as one connected loyalty system instead of stitching together three separate apps.
The free plan caps at 200 orders a month with zero integrations. VIP tiers only become available at the $199 a month Growth plan, and API access requires the $999 a month Plus plan, so a brand that wants to actually customize or connect the program into other tools has to make a large budget jump from the entr
Who this helps
A small Shopify store just starting a points-based loyalty program under 200 orders a month, testing the concept before paying.
A growing brand ready to pay $199 a month for VIP tiers and deeper segmentation of its best customers.
A merchant who wants points, VIP tiers, and referrals in one connected system instead of separate apps.
Not a good fit for a brand that needs API-level customization or deep integrations early on, since that requires jumping straight to the $999 a month Plus tier.
Free tier:
See the vendor site for current free tier details.
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