Braze

The category leader for mobile-app-first consumer brands running high-volume push and in-app campaigns,…

The category leader for mobile-app-first consumer brands running high-volume push and in-app campaigns, but entirely enterprise-priced and irrelevant for anyone without a mobile app and a sizeable user base.

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What it does

Braze is a customer engagement platform for cross-channel messaging — push notifications, in-app messages, email, SMS, and web — built around real-time user data and used heavily by consumer mobile apps to drive engagement and retention. It includes journey orchestration, A/B testing, and AI-assisted content generation. Its customer base is dominated by consumer apps (media, fintech, retail, gaming) with large, active mobile user bases that need sophisticated, data-driven push and in-app messaging at scale.

Who this helps

Consumer mobile apps needing sophisticated push notification campaigns
Product and growth teams running in-app messaging and onboarding flows
Enterprises needing cross-channel orchestration across push, email, and SMS
Companies with an established mobile user base and dedicated marketing ops resourcing

Braze's homepage, showing its AI-driven customer engagement pitch.

Braze homepage, "There's never been a better time to be a better marketer"

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