Profound

What it does

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Profound tracks how often and how favorably a brand gets mentioned across AI answer engines like ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Copilot. It is built on the idea that a meaningful share of research and buying decisions now happen inside an AI chat window instead of a traditional search results page.

The core workflow runs a set of prompts across multiple AI platforms on a schedule and reports back which competitors get cited, how a brand's own answer sentiment trends over time, and which sources the AI models pull from most often. That last piece gives a real clue about which pages to build or update to get cited more.

Several independent reviews note that Profound

Who this helps

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• An enterprise brand that wants to know how it is represented across every major AI chat platform

• An agency managing AI visibility reporting for several large retainer clients at once

• A B2B SaaS company trying to figure out why competitors get cited in ChatGPT answers and they do not

• A team with real budget that has already outgrown a cheaper AI visibility tool

Free tier:

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See the vendor site for current free tier details.