Big Cartel

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A genuinely cheap, no-fee option for a client who will never carry more than a few hundred SKUs, but it's a dead end the moment a business needs to scale past that.

What it does

Big Cartel is a stripped-down online store builder aimed at independent artists, musicians, and small-batch makers. It handles the basics — product pages, a simple checkout, inventory tracking, and Etsy/Instagram/Facebook integrations — without the marketing automation or app ecosystem of larger platforms. Pricing is capped by catalog size rather than revenue: free up to 5 products, then $15/month (Platinum, 50 products) or $30/month (Diamond, 500 products), with a 20% discount for annual billing. There's no transaction fee at any tier.

Who this helps

You're an artist, musician, or maker selling online.

You want a simple store without extra features.

You sell a small number of products.

You want Etsy and Instagram integrations.

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