
A genuinely cheap, no-fee option for a client who will never carry more than a few hundred SKUs, but it's a dead end the moment a business needs to scale past that.
Big Cartel is a stripped-down online store builder aimed at independent artists, musicians, and small-batch makers. It handles the basics — product pages, a simple checkout, inventory tracking, and Etsy/Instagram/Facebook integrations — without the marketing automation or app ecosystem of larger platforms. Pricing is capped by catalog size rather than revenue: free up to 5 products, then $15/month (Platinum, 50 products) or $30/month (Diamond, 500 products), with a 20% discount for annual billing. There's no transaction fee at any tier.
You're an artist, musician, or maker selling online.
You want a simple store without extra features.
You sell a small number of products.
You want Etsy and Instagram integrations.
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