Unbounce

What it does

A page builder built for ad-driven campaigns

Unbounce is a page builder built specifically for ad-driven campaigns, the pages people land on after clicking a Google or Facebook ad. Marketers spin up a standalone page for one campaign, test different headlines or layouts against each other, and swap in AI-suggested copy.

Its standout feature is Smart Traffic, which automatically routes different visitors to whichever page variant is statistically converting best for them, rather than a simple even split. It also includes popups and sticky bars that can be added to any page, including ones not built in Unbounce.

The real use case is PPC-heavy teams and agencies running many campaigns at once who need a page live in hours, not a dev sprint.