Recraft

What it does

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Recraft generates images and, notably, actual vector graphics from text prompts, including brand-ready icons, illustrations, and logo concepts exportable as SVG rather than a flat PNG. That vector output separates it from most AI image generators, which only ever produce raster files no matter how clean they look.

The SVG export is the feature worth paying for. A marketing team can generate an icon set or illustration style and get back a genuinely editable vector file, which a designer can then resize, recolor, or adjust in Illustrator without quality loss or rebuilding from scratch.

That vector export sits entirely behind the paid Pro plan at around $25 a month. The free plan gives daily c

Who this helps

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• A design team that wants AI-generated icons or illustrations as editable vector files, not flat images.

• A brand building a consistent icon or illustration style across marketing materials.

• Someone prototyping a logo direction before handing it to a designer for final polish.

• Not useful for someone who only needs raster images, since vector output is the main reason to choose this over cheaper generators.

Free tier:

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See the vendor site for current free tier details.