A genuinely free, all-in-one email and SMS marketing platform with a basic CRM built in, a solid starting point for solopreneurs and small businesses, though its automation depth trails Klaviyo for ecommerce-heavy brands.
What it does
A closer look at Brevo's email, SMS, and CRM tools
Brevo (formerly Sendinblue) is an email and SMS marketing platform with a drag-and-drop editor, marketing automation, transactional email sending, and a built-in lightweight CRM. Its free plan allows unlimited contact storage with a 300-email/day sending cap, which is unusually generous for a permanently free tier.
It's most commonly used by solopreneurs, small businesses, and companies that want email, SMS, and basic CRM under one roof at low cost, rather than paying for separate best-in-class tools for each. It's a frequent Mailchimp/Klaviyo alternative specifically on price and breadth.
The tradeoff, per multiple long-term reviews (EmailToolTester notably tested it over 5 years), is depth: automation and segmentation are less sophisticated than Klaviyo's, particularly for ecommerce-specific flows, and the free plan lacks marketing automation and advanced segmentation, which are reserved for paid tiers.
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