Mailchimp

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A straightforward email platform for small businesses that want scheduled campaigns and basic automation without a steep learning curve.

Affiliate program

two programs run in parallel: MonkeyRewards gives account credit for referrals, and Mailchimp & Co pays agencies cash commission through Payoneer.

What it does

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Mailchimp is one of the oldest and most recognized email marketing tools around. A business builds a contact list, designs emails with a drag-and-drop editor, and sends them on a schedule or triggers them off simple rules.

Beyond straight email, it has a landing page builder, basic contact tagging, and some social posting tools. Few people choose Mailchimp for these extras; they choose it because sending a campaign is quick to learn.

The free plan has shrunk: 250 contacts and 500 sends per month as of 2026, down from earlier limits. It's enough to test, not enough to grow on.

Who this helps

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A small business sending occasional newsletters or promotions that wants something simple.

A team already using Intuit products like QuickBooks that wants some data overlap.

Anyone testing email marketing for the first time who doesn't yet need advanced segmentation.

A business with a small, stable list that won't quickly outgrow the free tier's shrinking limits.

Free tier:

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Yes — free plan includes 250 contacts and 500 sends per month, 1 seat, and basic templates. No card required. Limits were cut in January 2026 (previously 500 contacts / 1,000 sends), so the free tier is shrinking.

At a glance

Pricing

Free tier available

Difficulty

Beginner

Our coverage

Listed

Listed for completeness, not yet reviewed.

Some links on this page are affiliate links. We earn a commission if you buy, at no extra cost to you. It does not change what we recommend, and we say when a tool falls short.

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