Omnisend

Email and SMS automation for ecommerce

Ecommerce-focused email and SMS automation with genuinely useful prebuilt flows, SMS billed separately per message.

Affiliate program

the official program pays a 20 percent recurring commission on a referred customer's plan for up to 24 months, tracked via Impact with a 60 day cookie.

What it does

Omnisend is an email and SMS marketing automation platform built specifically for ecommerce stores, with native integrations for Shopify, BigCommerce, and WooCommerce that pull in product, order, and browsing data automatically. Rather than a general purpose email tool, it is designed around store specific triggers like cart abandonment, browse abandonment, and post purchase upsells. Its prebuilt automation workflows are the reason stores pick it over a general email tool. A store can turn on a cart recovery sequence, a welcome series, or a win-back flow within minutes because the templates are already mapped to ecommerce events, and reporting ties revenue directly back to each campaign or automation. The free plan is unusually generous for testing, but SMS is billed entirely separately from the plan tiers and priced per message by country, roughly 4.5 cents per text in the US. A store that leans heavily on SMS as part of its channel mix should budget for that separately rather than assume it is bundled into the monthly fee.

Who this helps

● A Shopify or WooCommerce store that wants cart abandonment and post purchase flows running without custom setup. ● A small ecommerce brand testing email marketing before committing budget, thanks to the functional free tier. ● A DTC brand that wants revenue attribution tied directly to specific email and SMS campaigns. ● Not the best fit for a non-ecommerce business, since most of its templates and triggers assume a shopping cart exists.

Free tier:

the free plan includes 500 emails a month and lets you email up to 250 contacts, with unlimited contact storage and all core automation features included.

At a glance

Pricing

Free tier available

Difficulty

Intermediate

Our coverage

Listed

Listed for completeness, not yet reviewed.