A lower-cost B2B contact enrichment tool with a genuinely usable free tier, a reasonable starting point for small teams before considering a more expensive database like ZoomInfo, with data accuracy that reviewers describe as inconsistent, particularly for phone numbers.
What it does
A closer look at Lusha's contact enrichment workflow
Lusha is a contact enrichment tool, most commonly used via its browser extension on LinkedIn, that reveals email addresses and phone numbers for prospects on a credit-based system. It also offers CRM integrations and list-building features for feeding enriched contacts into outbound campaigns.
It's popular with small and mid-size sales teams, recruiters, and individual SDRs who need contact data but don't have ZoomInfo-level budget. The free tier (40 credits/month) is enough for light, ongoing personal prospecting rather than list-building at scale.
The recurring criticism across review sites and head-to-head comparisons (Lusha vs. Apollo, in particular) is data accuracy: several independent reviews and testers report inconsistent hit rates, especially on direct-dial phone numbers, meaning credits are sometimes spent on data that turns out to be outdated or wrong.
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