Best for businesses that want verified customer reviews displayed on their site to build buyer trust.
What it does
Trustpilot is an independent review platform. Customers leave verified reviews of a business, and the business displays the accumulated score and review snippets as a trust signal in its own marketing. Because reviews are open by default, meaning anyone can leave one rather than only people the business specifically invited, the reviews tend to read as more credible than curated testimonials. That openness is also the tradeoff: a business can't fully control what shows up. The free plan is genuinely limited, fifty invitations a month isn't enough for most businesses with real order volume. Paid plans start around $259/month and scale past $1,000/month depending on domain count and seats.
Who this helps
● Needing visible, third-party-verified reviews near pricing or checkout to reduce buying hesitation ● Running paid ads where a star rating in the ad unit could lift click-through ● Wanting an open review system that signals the reviews aren't hand-picked by the business ● Rebuilding trust after negative press, a rocky product launch, or a wave of bad reviews elsewhere
Free tier
The free plan includes 50 review invitations per month, a basic TrustScore, and profile claiming. Custom branding, analytics, and bulk invitations are locked behind paid plans starting around $259/month.
At a glance
Pricing
Free tier available
Difficulty
Intermediate
Our coverage
Listed
Listed for completeness, not yet reviewed.
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