Zoom

What it does

Zoom hosts video meetings and webinars with screen sharing, cloud recording, and AI-generated meeting notes on paid tiers, plus layout options (gallery, speaker, dynamic gallery, immersive) for how participants are displayed during a call. Its free Basic plan is genuinely usable for one-off client calls, but the 40-minute cap on group meetings pushes most business use toward a paid tier. It's used by anyone running client calls, webinars, or virtual workshops who needs dependable video infrastructure, more than by teams needing built-in marketing features like registration pages or email follow-up, where a dedicated webinar tool (Livestorm, Demio, WebinarJam) adds more of the marketing layer on top.

Who this helps

• Agencies and consultants running client calls who need reliable, well-known video infrastructure

• Teams running webinars or virtual workshops that need cloud recording and AI notes

• Anyone who needs the free Basic plan's 40-minute limit to be a non-issue for quick calls

• Teams that want the most widely recognized video tool clients already have installed