The First 100 Leads Playbook
Summary
Six parts on turning one offer into your first hundred booked leads, without building a funnel.
What you’ll learn
- One offer, one page, one list: the whole run fits on a single sheet
- A capture page you can build in under twenty minutes
- Three emails written out in full, ready to paste and send
- The send calendar for days 1 to 10, including when to stop
- Four numbers that tell you whether round two is worth running
Why this playbook exists
We kept watching the same run fail the same way. Someone builds a capture page, drives traffic at it, collects a few hundred addresses, and then discovers there was never a decision waiting at the other end. The list goes cold in a fortnight and the conclusion drawn is that the traffic was bad.
The traffic was fine. What was missing was a single offer worth pointing everything at, and a calendar that says what happens on day four when nobody has replied.
So this runs in the order the work actually happens: offer first, page second, sequence third, and the numbers last — because the numbers are what tell you whether to run it again.
Before you start
Do I need a list before I begin?
No. Part 1 assumes you have an offer and nothing else — Parts 2 and 3 are how the list gets built. If you already have one, you will run those two faster rather than skip them.
How long does a full run take?
Fourteen days end to end. About two hours of setup across the first three days, then roughly fifteen minutes a day.
Which tools does it assume?
Every screen recording uses BetterCapture for the page and Better Emails for the sequence, but nothing in the method is tied to them. Part 4's SMS section is optional and says so before you commit to it.
Can I run this for a client?
Yes. Nothing in the six parts assumes the list or the offer belongs to you.
Ready to run it?
The playbook works on any stack, but every recording in it is BetterCapture and Better Emails. An account gets you both, and unlocks all six videos above.