The CRM we actually use
Beyond the feature list
The CRM we actually use." Most CRM reviews compare feature lists; this one is about what changes day-to-day once a CRM is actually load-bearing for a small team instead of a place where leads go to be forgotten.
The setup we run in practice
It covers the setup we run in practice — pipeline stages that match how deals actually move, the handful of automations that save real time versus the ones that just look impressive in a demo, and how we handle duplicate contacts and stale deals.
Where it falls short
It also covers where this tool falls short and what we work around manually, because no CRM write-up is complete without the honest list of papercuts. Treat this as a working stand-in: the structure, length, and reading experience here are representative of the finished page. Swap it out with copy from the content desk whenever it's ready.
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