Why capture beats funnels
Buyers don't follow a straight line
Placeholder section copy for "Why capture beats funnels." Funnel implies a single, linear path a buyer follows from cold to close. Almost nobody actually behaves that way — they bounce, come back weeks later, and convert on a touch unrelated to the original ad.
What changes when capture comes first
This piece walks through what changes when capture is the priority over a polished funnel: a simpler page that asks for one thing, a follow-up sequence that does the selling, and a measurement approach that gives up attributing every sale to one channel.
The objection, and why it doesn't hold up
It also covers the most common objection to this approach — that it feels like settling for an email address instead of a sale — and why that trade consistently outperforms a more aggressive funnel over a full quarter. Treat this as a working stand-in: the structure, length, and reading experience here are representative of the finished article. Swap it out with copy from the content desk whenever it's ready.
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