Lead-capture teardown

Overview

Send me your capture page and I'll tear it down live — where it leaks, what to cut, and the one change that usually doubles opt-ins.

Who This Is For

Anyone with a lead-capture page that isn't converting at the rate it should. Marketers running paid traffic who are paying for clicks but losing them on the page. Founders who built their own opt-in page and aren't sure what's wrong with it.

What You Will Build

A prioritized fix list for your specific capture page — not a generic checklist. By the end of the session your page will have a clear headline, a single CTA, and at least one friction point removed.

What You Need

A live capture page URL to submit before the session. Access to edit the page (any builder works). Knowledge of your current opt-in rate if you have it — even a rough estimate helps.

Going Further

Run a five-day headline test with one variable changed. Pair the fixed capture page with the outreach sequence from the previous workshop. Audit your thank-you page next — most conversions leak there.

Instructions

STEP 1 Submit your page Drop your URL in the chat before the session starts. Fonsi reviews submissions in order received.

STEP 2 Watch the teardown framework Every page gets scored on four things: headline clarity, offer specificity, visual friction, and CTA count. We walk through the framework before diving into individual pages.

STEP 3 Live teardown Fonsi pulls up your page and calls out what's working and what's leaking — no fluff, just the highest-leverage fixes.

STEP 4 Write a new headline live For most pages the headline is the single biggest lever. We rewrite it on screen together.

STEP 5 Leave with a fix list You get a ranked list of three changes to make this week, in order of expected impact.